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Advertising campaign features faculty stars in Liberal Arts

Three Liberal Arts faculty members are featured as “faculty stars” in an advertising campaign promoting Texas State University-San Marcos as “The Rising Star of Texas”—Dr. Jerry Melbye and Dr. Britt Bousman in Anthropology, and Dr. Frank de la Teja in History.

The caption for this ad reads: Solving Mummy Mysteries.  Buried alive? Murdered by hanging? For generations, Guanajuato citizens passed down legends to explain the mysteries surrounding more than 100 bodies exhumed in the late 19th and early 20th centuries, mummified in the dry, Central Mexican climate and displayed in the city's Museo de las Momias. Thanks to Dr. Jerry Melbye, anthropology professor and director of Texas State's Forensic Anthropology Center, scientific conclusions can now put local lore to rest.  Guanajuato's mayor invited Melbye, a Diplomate of the American Board of Forensic Anthropology—one of 56 in the world—to examine the mummies for clues about their past. Melbye's discoveries will not only wrap up Guanajuato's mummy mysteries, they will make this stellar educator's anthropology courses all the more fascinating.	The caption for this ad reads: Meet the State Historian of Texas. When Governor Rick Perry appointed Texas State University Professor and Department of History Chair Dr. Frank de la  Teja as the first-ever State Historian of Texas, de la Teja went from researching and   teaching Texas history to making it.  Renowned scholars such as Dr. de la Teja make Texas  State's faculty stellar!	The caption for this ad reads: Decoding the Past. Would you like to explore the origins of ancient man; discover why our species survived and others did not? Dr. Britt Bousman, director of the Texas State University Center for Archaeological Studies, along with a team of students and faculty are conducting research in South Africa to uncover the answers to these and other important questions. Be a part of the discovery. At Texas State, the world is your laboratory!

The ads, featuring Anthropology Professor Dr. Jerry Melbye, History Professor Dr. Frank de la Teja and Anthropology Professor Dr. Britt Bousman, have run in Texas Monthly magazine and Hispanic Magazine. Melbye is director of the Forensic Anthropology Center at Texas State (FACTS). De la Teja is Chair of the Department of History and was recently named by Gov. Rick Perry as Texas’ first-ever State Historian of Texas. Bousman is Director of the Center for Archaeological Studies, which conducts archaeological investigations for public and private entities in the U.S. and abroad.

The ads are part of a larger campaign to enhance the public’s understanding of Texas State, said Dr. Michael Heintze, Associate Vice President for Enrollment Management and Marketing. Future print ads will feature faculty in other departments on campus, he said. Other campaign elements include such things as advertisements in selected publications, radio ads, television ads, billboards, campus signage, an upcoming redesign of the university website, a limited edition fine art project, redesigned campus buses, stadium signage, an identity/branding policy, unified logo system, new business cards and letterhead, new lapel pins and name badges, and increased coordination of campus publications. And there is more to come, Heintze said.